APA Convention Sponsorships

APA Invites You to Support the Premier Conference in the Psychology Industry

The APA Annual Convention is a cutting edge, must-see and be-seen event designed to connect you with top decision-makers in the psychology industry. It is a powerful marketing and sales opportunity for your brand. Sponsoring the APA Annual Convention is the most effective way to show psychologists your support for the field. Sponsorships help exhibitors create awareness of their company’s presence not only at the show but in the industry.

The Center for Exhibition Industry Research (CEIR) reports that 76 percent of trade show attendees leave home already having decided which booths they want to visit, yet less than 20 percent of exhibitors actually conduct some form of preshow promotion. Take advantage of the sponsorship opportunities below that APA offers to ensure you are on their “must visit” list.



Become a Premier Convention Sponsor

New in 2014 is the opportunity for your company to become a Premier Convention Sponsor at different levels of market reach and convention engagement. The new Gold, Silver, and Bronze Convention Sponsorships offer the best value and maximize your presence at the APA convention.

Early commitments maximize recognition, so please submit your application (PDF, 415KB) as soon as possible.

À La Carte Convention Sponsorships

In addition to the new Premier Convention Sponsor program, APA continues to offer À La Carte sponsorship opportunities.

Each sponsorship opportunity includes recognition as an APA Convention sponsor on the home page of the APA Convention website, in general onsite signage, and at the front of the APA Convention Program. Sponsorships valued at $15,000 and above also include discounts on print advertising.

Health Challenge Pavilion (Exclusive Sponsor) = $45,000

The Health Challenge Pavilion, which is located as an island booth in the exhibit hall, will allow attendees to get moving, challenge their colleagues, and have some fun competing with a Wii and basketball shooting games. The Health Challenge Pavilion will also teach essential psychological health tips that will improve productivity and health. Attendees can compete for daily medals, best overall trophies and bragging rights! Sponsorship will be recognized on Health Challenge Pavilion signage and convention marketing materials.

  • Sponsorship recognition signage in the Health Challenge Pavilion.
  • Sponsorship recognition on the HealthyTips Quiz.
  • A 4-month banner ad campaign throughout the APA website.
  • Sponsorship recognition on the APA convention website.
  • Sponsorship recognition in the Convention Program.
  • Sponsorship recognition in general on-site signage at the APA convention.
  • Mailing list of convention preregistrants.
  • Entire mailing list of 2014 convention attendees.

Net Lounge and WiFi Access (Exclusive Sponsor) = $30,000

This exclusive sponsorship provides free WiFi access for attendees in the APA Net Lounge while attending the APA Annual Convention. The Net Lounge is handsomely decorated with a lounge area. Sponsorship includes:

  • Sponsorship recognition signage in the Net Lounge.
  • A 4-month banner ad campaign throughout the APA website.
  • Sponsorship recognition on the APA convention website.
  • Sponsorship recognition in the Convention Program.
  • Sponsorship recognition in general on-site signage at the APA convention.
  • Mailing list of convention preregistrants.
  • Entire mailing list of 2014 Convention attendees.

Convention Mobile App (Gold Sponsor - one available) = $22,000/(Co-sponsor - two available) = $10,000

The Convention Mobile App provides attendees with convention information and allows them to engage before, during and for a year after the meeting ends. It makes it easy to follow product launches, receive updates and view interactive content relevant to psychology. The APA convention Mobile App features include: a complete listing of sessions and speakers; a customizable convention schedule/personal itinerary; an interactive exhibitor list; the ability to search for exhibitors and products; an interactive exhibit floor plan; real-time convention alerts via text messaging; social media interaction with live Twitter feeds from anyone using the convention hashtag, plus more!

Charging Kiosks = $7,000 each

Every attendee will be delighted to see free use of charging kiosks during the convention for their electronic devices. Each charging kiosk will charge multiple devices simultaneously. The charging components are ADA-compliant, with each charging station having an accessible area for those in a wheelchair. Convention attendees will notice the sponsor signage on the kiosk.

Exhibit Hall Refreshment Breaks (three available) = $15,000 each

Increase your marketplace visibility by sponsoring refreshments in the APA exhibit hall. Sponsor one or all of the exhibit hall refreshment breaks each day.

  • Signage to include your company name, logo, and location in the exhibit hall.
  • Inclusion as a sponsor of the exhibit hall refreshments in the daily program listing in the Convention Program.
  • Sponsorship recognition on the APA convention website.
  • Sponsorship recognition in the Convention Program.
  • Sponsorship recognition in general on-site signage at APA convention.
  • The ability to provide napkins with your corporate logo.

Welcoming Juice (Exclusive Sponsor) = $5,500

Capture the attention of attendees as they first arrive in the Walter E. Washington Convention Center with welcoming juice. As a sponsor, you may provide napkins with your corporate logo. The sponsorship includes signage, recognition as a sponsor on the APA website and in the Convention Program.

Opening Reception in the Exhibit Hall = $20,000

Gain maximum exposure by hosting the opening reception in the exhibit hall, Thursday, Aug. 7, 5:30 p.m.-6:30 p.m. Sponsorship includes:

  • Sponsorship recognition in the Convention Program and on the APA website.
  • Signage throughout the convention and during the event.
  • Sponsorship recognition in all APA convention marketing materials.
  • The preregistrant and full-registrant convention mailing lists.
  • A promotional flyer in the registrant packets.
  • The ability to provide napkins with your corporate logo.

Massage Break Lounge (Exclusive Sponsor) = $10,000

  • Sponsor a relaxing upper body massage to the thousands of attendees who visit the massage break lounge each year.
  • Overhead signage to include your company name and logo.
  • Easel signage to include your company name, logo, and booth number.
  • Your promotional materials in the massage break lounge.
  • As a sponsor, your organization may provide signature clothing, such as golf shirts, for the massage practitioners to wear.

Convention Notepads (Exclusive Sponsor) = $5,000

Your brand logo will be on every page in the notes of those who use notepads. Convention notepads are included in the conference bags. Sponsor is expected to provide the imprinted notepads.

Custom Sponsorships

Don't see anything here that is an exact fit for what you need? Let us work with you to customize a sponsorship tailored to meet your needs and marketing objectives.

Sponsorship Policies and Procedures

  1. Sponsorships are only available to APA convention exhibitors and vendors.
  2. All sponsorships are available to all exhibitors; however, a company that sponsors an APA convention activity will have the first right of refusal the following year on that same sponsorship opportunity.
  3. Sponsorships will be assigned on a first-come, first-served basis. If multiple applications are received on the same day, a drawing will be held to determine the “winner.”
  4. All sponsorships will be invoiced in advance of the meeting and are nonrefundable.
  5. Sponsors must comply with all relevant policies concerning advertising and exhibiting with the American Psychological Association.

For additional information or to reserve a sponsorship, contact Jodi Ashcraft, director, advertising and exhibit sales, phone: (202) 336-5565, or Mona Alcazar, manager, exhibit sales, phone: (202) 336-5627.